Our class-leading Jaguars and Land Rovers are in demand around the world and in 2020 we sold 425,974 vehicles in 127 countries. Land Rover is the global leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. Our current model range embraces fully electric, plug-in hybrid and mild-hybrid vehicles, as well as the latest diesel and petrol engines. Jaguar Land Rover is reimagining the future of modern luxury by design through its two distinct, British brands. * Hydrogen Council ** International Energy Agency (IEA)įor more information on the government backed APC funding please visit: įor more information about Jaguar Land Rover’s Reimagine strategy please visit: Ībout Jaguar Land Rover: Reimagining the future of modern luxury by design By 2030, forecasts predict hydrogen-powered FCEV deployment could top 10 million with 10,000 refuelling stations worldwide*. Since 2018, the global number of FCEVs on the road has nearly doubled while hydrogen refuelling stations have increased by more than 20%**. Hydrogen-powered FCEVs provide high energy density and rapid refuelling, and minimal loss of range in low temperatures, making the technology ideal for larger, longer-range vehicles, or those operated in hot or cold environments. The FCEV concept is part of Jaguar Land Rover’s aim to achieve zero tailpipe emissions by 2036, and net zero carbon emissions across its supply chain, products and operations by 2039, in line with the Reimagine strategy announced last month.įCEVs, which generate electricity from hydrogen to power an electric motor, are complimentary to battery electric vehicles (BEVs) on the journey to net zero vehicle emissions. “The Jaguar of 32 years ago is where we’re going back to and the right place for us to be.Tuesday 15 June 2021, Gaydon, UK – Jaguar Land Rover is developing a prototype hydrogen fuel cell electric vehicle (FCEV) based on the new Land Rover Defender, with testing scheduled to begin this year. On the rebirth of Jaguar as an electric-only luxury brand, Mardell said this was something that’s “very personal” and “unfinished business” for him, having originally joined Jaguar 32 years ago. “We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.” Land Rover Range Rover SV Autobiography doesn’t give it. “The reality is Range Rover is a brand and so is Defender,’” said McGovern. Land Rover will become a “trust mark” for the Defender, Range Rover and Discovery brands, said chief creative officer Gerry McGovern. Speaking in April at a wide-reaching company update presentation, CEO Adrian Mardell confirmed the rebranding of the company away from Jaguar Land Rover, where the cars are created under two brands “making magic in the Midlands”, and instead calling itself JLR, a "house of brands" with cars created under Range Rover, Discovery, Defender and Jaguar names. In unveiling the new logo, JLR reiterated that the "Land Rover brand will remain a key part of the company’s DNA", and the trademark oval badge will not disappear from its portfolio, contrary to earlier reports. Orders to open for battery-electric Range Rover later this year.Electric Range Rover Classic gets 200-mile range for £225,000.Range Rover plug-in hybrid 2023 long-term test. Jaguar Land Rover revenues surge 25% as chip crisis eases.Updated 2023 Range Rover goes hybrid-only.
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